The Strategic Role of the Corporate Communication Officer
What is the modern role of Corporate Communication Officers? What are the new challenges they are facing? How can they be part of the organization’s strategy? These and other questions were raised by...
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Future advertising is not advertising
“Future advertising isn’t advertising”. That is how Rei Inamoto, the visionary vice president of AKQA – an innovative and global digital agency – defines the future of the marketing and publicity...
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First video contest!
IE School of Communication is organizing its first video contest: The Real IESComm Experience. This contest provides students with an excellent opportunity to show to the world what the real IE...
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Co-creating Brands with Stakeholders – Majken Schultz at IE
Admission is free, but space is limited. Please confirm your attendance to: https://docs.google.com/spreadsheet/viewform?formkey=dGFEWFRZcFVoNEZLZjN3MlVPOEdsS0E6MA
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Tourism and Media in Central America, crisis management
On January 14-15 this year, the International Seminar on Tourism and Media in Central America took place in Guatemala City. It was organized by the Central American Integration System (SICA), and...
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Niagarank: the relevant tweets
Social Networks are increasingly playing a role in the journalism field. In the Spanish market, the latest innovation in this direction is Niagarank. The platform involves Twitter and can be seen as an...
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Who is who in the School of Communication? Interview with our Dean, Begoña...
I would like to introduce you our Dean Begoña. She is a smiling and sensitive person, and at the same time she is also a high-level professional with strong character, in charge of two new master...
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Money for what?
Have you ever heard about social capital? The idea is that contacts, social environment and relationships can be as important as, or even more important than money in the moment of launching a new...
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Internet for Social Change
People connection and awareness for social change. That is one of the targets of Change.org, a web platform that empowers common people to make the difference and change things. Putting people with the...
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Marketing in a big online company
“The biggest trend in marketing strategy nowadays is the focus on mobile”. This is how Antonio Abalos, the head of marketing for Amazon BuyVIP in Spain, defines the future of marketing. The 31 years...
View ArticleBrand co-creation
The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop...
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Inside the creativity
“Being creative is a source of tremendous power and sense of well being”. This conception has an owner: Denise R. Jacobs. She is an author, speaker, web design consultant, and an true creativity...
View Article2013 MCC Placement Report: good news from our Alumni!
We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation! Read the...
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Cinco consejos para capturar la atención del otro… Y ‘vender’ tus proyectos
Hace tiempo, a la salida de una reunión compleja, en la que no había conseguido “vender” internamente un proyecto en el que llevábamos meses trabajando, un amigo me dijo. “Alberto, ¿me permites un...
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PROFESSOR AT IE SCHOOL OF COMMUNICATION, MARTA GARCÍA ALLER, NAMED WINNER OF...
The journalist Marta García Aller is the winner of Citi Journalistic Excellence Award 2013 in Spain, an internationally recognized award that aims to boost high quality economic, financial and business...
View ArticleHow the brain works?
In the computer era, the human brain is being studied with data and supercomputers. Awarded by European Committee, the Human Brain Project is a collaboration project of 80 research institutions in...
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Increasing the Alignment Factor in your Organization – Cees van Riel at IE
Admission is free, but space is limited. Please confirm your attendance to: https://docs.google.com/forms/d/1aDW0Hue4tImqljwH5JxuaV6yqPrHOK1-vZTliJIAB9k/viewform
View ArticleMs. Thatcher Funeral Simulation
Hello!! The Master in Digital Journalism team are simulating the funeral of the British ex-Prime Minister, Lady Margareth Thatcher funeral coverage. Everything is on live. Check out!!!...
View ArticleMs. Thatcher Funeral
Follow the funeral of the British ex-Prime Minister, Ms. Margareth Thatcher at the Live Blogging done by Master in Digital Journalism students. http://convergenceculture.org.uk
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